search engine optimization

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site or a web page (such as a blog) from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to other forms of search engine marketing (SEM) which may deal with paid inclusion. The earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine.

As an Internet marketing strategy, SEO considers how search engines work and what keywords and key phrases people search for. Tampa Design experts optimizes a website primarily by editing the content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

If you're looking to improve your website ranking on major search engines like Google, YaHoo!, and Bing, contact Tampa Design Experts. Our staff will assist you in creating an SEO campaign that will set your website apart from the rest, and get you the clicks you deserve!

The Gold Rule of SEO: Content, Content, and more Content!

Well written content is important for three primary reasons:
  • Engages the reader.
  • Increases search engine rankings and traffic.
  • Promotes the likelihood of quality links from other sites.
Companies who depend too heavily upon the popularity of their brand to drive traffic to their site often end up short handed, especially when just starting out. It’s great to establish a name or product in the minds of the public, but if you have a competitor who has done the same, and also provides well written quality content on each page of their website, you may have potentially lost business.

Well established companies often make mistakes on their product pages. Posting photos, a small blurb, and the pricing won't cut it. In order for your target audience to find your products and read your page versus your competitor’s, every page of your site must be focused on detailed, useful information that a customer would search for and access quickly in the process of making a purchase decision.
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SEO, Search Engine Optimization, Achieving High Rankings
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